When it comes to selling your home, you deserve a strategy that puts you in control and maximizes your return. At Compass, we’ve revolutionized the way homes are marketed with our Three-Phased Marketing Strategy, offering homeowners the same playbook that professional homebuilders and developers have used for years to sell properties quickly and for top dollar.

Phase 1: Compass Private Exclusive

Just as businesses test products with smaller audiences before launch, we offer a Private Exclusive phase to test your home’s price, gather valuable insights, and generate demand—all without accruing public days on market or risking price drops.

• Showcase your home to Compass’s exclusive network of 34,000 top agents and their clients nationwide.
• Create urgency and find buyers who may pay a premium for reduced competition and less stress.
• Protect your home’s value while building interest and anticipation.

Phase 2: Compass Coming Soon

Before your home goes live on the MLS, we publicly showcase it on Compass.com, leveraging our powerful platform to gain visibility without displaying days on market.

• Receive key engagement insights, including buyer and agent activity, to refine pricing and strategy.
• Improve your listing’s Google ranking and ensure serious buyers contact us directly for accurate information.
• Retain control over your listing data to protect your privacy and limit outdated content online.

Phase 3: Go Live on All Platforms

With the insights gathered from Phases 1 and 2, we strategically launch your home on the MLS and major third-party websites, maximizing exposure to the largest possible audience.

• Use data-driven feedback to price your home with confidence.
• Generate peak demand at the perfect time to achieve the best possible outcome.

Why Choose Compass?

For years, traditional real estate models have put homeowners at a disadvantage, displaying negative insights like excessive days on market or price drops. At Compass, we give you the tools to protect your home’s value and market it smarter. By pre-marketing your property, managing data strategically, and leveraging the power of analytics, we ensure your home stands out in a competitive market.

If you’re considering selling your home, I’d love to show you how Compass’s 3-Phased Marketing Strategy can work for you. Let’s connect to discuss your goals and create a plan that ensures the best possible outcome for your sale.