Jug Shop to reopen, with a twist

Aug 10, 2022

Miss the Jug Shop on Main Street? 

The shop — a Main Street staple for decades — closed last year. But it’s set to reopen in a slightly new form with new ownership. 

The business will be owned by Ashish Patel — a familiar face to patrons as he worked in the shop when his brother owned it before it closed.

Patel’s attorney, Matthew Porter, explained that Patel decided to reopen the shop as a convenience store serving wine and beer, with an emphasis on craft beverages.

Additionally, the business applied for a seasonal all-alcohol license.

As the board voted to approve both the all-year wine and malt license and the seasonal all-alcohol license, the shop’s inventory will expand during the tourist season to include liquor. In the off-season, those products won’t be available.

Town Administrator Derek Sullivan said that in the past, nips from the Jug Shop were frequently scattered around Merchants Way and the train tracks. He asked how the shop planned to combat litter.

Porter pointed out that a bulk of that trash was nips or miniature liquor bottles, which have since been banned by the town. He said the company would be happy to work with the town to keep any litter under control.

The Select Board approved the licenses, under the condition that the ownership come up with a plan to combat liquor and keep careful control over inventory in the off-season.

Porter noted that the license applications still need to be reviewed by the state, so the shop likely won’t reopen for at least six weeks or so.