Temperatures soared into the 90s Tuesday, leaving residents and vacationers looking for ways to escape the heat.

"It's actually 100-degrees out," said 7-year-old Haley Tinglof, of Taunton, who visited Onset Beach with her mother, Jennifer, and friend Jaylaah Lucas, in an effort to keep cool.

Jaylaah said she spent most of the day swimming. It was just that hot out. "I actually don't usually spend a lot of time in the water," the 9-year-old said. The water was around 66-degrees.

"They're leaving the beach, it's so hot," said Louise Mastracchio, co-owner of Kenny's Salt Water Taffy on Onset Beach. She said Kenny's was busy in the morning and afternoon, but as temperatures rose, business tapered.

"It's too hot for anything," Mastracchio said. "People aren't even eating."

The Sunrise Cafe on West Central Avenue attracted customers looking for a cold drink and a break from the sun, said Caroline Carton, who helps out around the shop.

"Let's just say, hot coffee is a pretty tough sell," Carton said with a laugh. "Iced coffee is flying off the shelf, almost faster than we can brew it."

It was quite a day for Water Wizz on Cranberry Highway, but the park was pretty steady throughout this past weekend, as well.

"Our parking lot has been full for three days," said Water Wizz general manager Rebecca Kells.

Last year at this time, park attendance hit record lows thanks to less-than-stellar weather. "Now we're probably at record highs," Kells said. "It's been exceptional."

On the other side of town, Bill Nickerson, owner of Crusty's Pizza near Swifts Beach, was roasting next to the 600-degree pizza ovens.

"It's been real busy," Nickerson said, while adding some cheese to a pizza. But the pizza ovens weren't the worst of it. "It's relentless heat over there," he said, motioning toward the fryers and grill.

"Usually, we get out of here, crank the AC (air conditioning) in the car, and drive home real slow," Nickerson said. "It's just brutal."

Emergency Medical Services (EMS) Director David Evans said the department received some heat-related calls Tuesday, and advised people to follow Massachusetts Emergency Management Agency (MEMA) tips to keep cool:

• Avoid strenuous activity.
• Wear lightweight, loose-fitting, light-colored clothing; protect your face with a wide-brimmed hat.
• Drink plenty of water, even if you do not feel thirsty, to stay hydrated.
• Limit intake of alcoholic beverages, which can dehydrate your body.
• Stay indoors as much as possible, avoid too much sunshine, and use sunscreen with a high SPF rating.
• If you do not have air conditioning, stay on your lowest floor, out of the sun.
• Cover windows that receive morning or afternoon sun.

Temperatures are expected to be in the mid-to-high 80s throughout the week.