Joel Sullivan is starting a new path after serving the Wareham community at Sullivan Wine and Spirits for two decades. 

After the sale of Sullivan Wine and Spirits took place in December 2024, Sullivan opened a new wine store in Marion where he looks to continue his relationships with his former Wareham regulars.

Sullivan describes the new shop, J. Sull Wine, as a “good opportunity” and that he wanted to “downsize” after managing the last store.

When envisioning J. Sull Wine, he wanted it to be a “small and customer-based operation.”

Sullivan and his business partner Niki Ashley both emphasized the importance of maintaining their relationships with the former regulars of Sullivan Wine and Spirits.

“[I’m] looking forward to just seeing all our old customers, our relationships we built over 20 years at the other store we worked at,” said Sullivan.

The store offers a diverse selection of wine and beer, including local options and craft beer.

“Niki’s Picks” include Les Haunts Bordeaux White Organic, 90+ Cellars Prosecco, Diora Rosé, Raeburn Pinot Noir and Chalk Hill Chardonnay, according to the J. Sull Wine website.

“Its a fun, cozy environment and our customer service is unmatched,” said Ashley.