Lucky night for Lucky Goat: Brewery approved to hand out free samples

Jul 2, 2021

Lucky Goat, a brewery at 379 Main Street, received permission from the Select Board on July 1 to serve samples to customers. 

Lucky Goat is still in the process of opening its taproom, but it began selling its first IPA on April 30. Owners Caitlin Hurd, Kendall Peabody, and Aaron Perry have said they hope the taproom becomes a space for the community to come together to drink beer and spend time with people of all ages (and dogs).

Town Counsel Richard Bowen said the state’s Alcoholic Beverages Control Commission has the authority to permit Lucky Goat to give out free samples — as long as the Board of Selectmen votes to declare that giving away free samples doesn’t constitute sales activity. 

The brewery first pitched the idea at the board’s June 15 meeting. The board declined to approve the proposal then, because the members wanted to see a more specific plan for how samples would be given out, and to see the staff get TIPS certified.

At Thursday’s meeting, co-owner Kendall Peabody said the brewery would limit customers to a maximum of four two-ounce samples. 

Board member Alan Slavin noted that plan is similar to that of other breweries in Massachusetts.

Lucky Goat recently unveiled its second beer — Ordinary ‘Merican Ale. 

The brewery is open from 2:30 to 7 p.m. Wednesday through Friday, from noon to seven on Saturday, and from noon to six on Sundays.