Officials are upgrading Wareham’s image with a campaign called “It’s Better Before the Bridges.”

“It’s way past time people realize Wareham is more than just a gateway,” said Town Administrator Derek Sullivan. “This is a community on the rise, and between our 50-plus miles of shoreline, hiking trails, boating and fishing opportunities, pro-business mindset, and deep sense of community, we want folks to know Wareham has everything our neighbors across the bridge have—just with less traffic and lower costs.”

The campaign highlights Wareham’s natural beauty, 54 miles of coastline, and many businesses, in an effort to get visitors to see Wareham as a destination, rather than a place to pass through on the way to the Cape.

The town is also debuting a new logo of a sailboat, meant to highlight Wareham’s extensive coastline -- longer than any town on Cape Cod. The logo will not replace the town seal.

A new website, www.discover-wareham.com, features videos and photos of the town, along with directories of hotels, restaurants, retail, and beach and boat access. People are encouraged to use the hashtag #DiscoverWareham to follow along and share their own Wareham experiences.

“We have a diverse mix of longtime residents and people who have moved here recently because they recognize what a hidden gem Wareham is,” Sullivan said. “Every community has struggles and we’re no exception, but this campaign is about making people take a closer and different look at a community that features everything the Cape has and more. There’s a lot you don’t know about Wareham, but once you discover it, you’ll stick around.”