Wareham Public Schools campaign emphasizes opportunities, growth, seeks to get out of negative 'shadow'
Wareham Public Schools have launched a new campaign to show a positive side of the district that is often overlooked, according to Superintendent Kimberly Shaver-Hood.
The campaign is called Success Lives Here and will focus on using advertisements, posters and social media to share information about the schools with other communities. Shaver-Hood said they are also exploring using radio and newspaper ads for the campaign.
The district has not done many campaigns of this nature, especially targeting other communities to encourage students to attend Wareham Public Schools, Shaver-Hood said.
“We’re looking at sharing opportunities that we offer in our schools with other communities in case students would like to apply to school choice,” Shaver-Hood said. “We have a number of programs that may be very attractive.”
The Wareham Public Schools are not always portrayed in a favorable light. Shaver-Hood said though there are many accomplished students in the district, the district has always “lived under a shadow.”
“We want to share the good things that happen because unfortunately too often, people seem to capitalize on negativity,” Shaver-Hood said. “We’re asking them to please stop and focus on the positives that our students have.”