Flagship Cinemas gets luxury look with reclining chairs, bar

Oct 3, 2017

Flagship Cinemas is bringing a premium theater experience to Wareham, complete with a bar, reserved seating and big reclining chairs in every theater.

The movie theater at 39 Doty St. in West Wareham has had the same look since opening 15 years ago, so it was time for a change, said Andrew Poore, vice president of operations. Renovations began in February and the theaters have been transformed, with new carpet, handicap rails, a blue and gray color scheme and, the main attraction, power recliners. The new seats are spacious and can be reclined until movie-goers are in a supine position.

“We’re trying to bring home into the theater-going experience,” said Poore. “It’s not just about the movie, it’s the experience.”

Because of the larger seats, Poore said the cinema lost around 55 percent of its seating, so now seats will be assigned. People can purchase movie tickets in advance and choose where they want to sit, or decide at the door.

The foyer has also been re-done, with planters and chairs and tables in the lobby where people can try new menu items, like cheeseburgers and chicken fingers. The bar is being finished, offering beer and wine and plenty of seating.

“The whole concept is luxury,” Poore said.

The prices of movie tickets will remain the same for now. Poore is confident that the renovations will bring more business to Flagship Cinemas. Flagship Cinemas across the northeast is being renovated one by one, and Poore said business has increased after every one is finished.

“We want to get people that haven’t gone to the movies in years to come back,” Poore said.

The renovations are expected to be completed by Oct. 20. So far, six out of eight theaters are finished and playing movies.