Lucky Goat pouring, brewing and fully open for business
Sep 21, 2021
Lucky Goat Brewing owners Kendall Peabody (second from right) and Aaron Perry (far right) interact with customers at the bar. Photos by: Madison Czopek
Luck Goat has its own branded merchandise for sale.
Lucky Goat brewery is dog-friendly, so four-legged friends like Gilligan are always welcome.
Another view of Lucky Goat’s finished location.
Lucky Goat has patio tables out front and umbrellas are put out when wind conditions allow for it.
Kendall Peabody shows off Lucky Goat’s new coasters.
After months of work on a business several years in the making, Lucky Goat Brewing is fully open — with the ability to pour alcohol and hand out samples — at its 379 Main St. location.
During the Select Board’s Sept. 21 meeting, Lucky Goat was also awarded licenses that will allow them to host live entertainment like musicians and to let customers use a donated foosball table.
The business is owned by Caitlin Hurd, Kendall Peabody and Aaron Perry, who also serves as head brewer.
Peabody said the brewery has been doing really well since it fully opened following the Select Board’s Aug. 10 vote to award the business a pouring license.
“People have really shown their support for us,” he said. “It’s been very fun getting to know people — getting to know their beer preferences.”
Currently, the brewery is open from 3 to 9 p.m. Wednesday and Thursday, from 3 to 10 p.m. on Friday, from 11 a.m. to 10 p.m. on Saturday and from noon to 6 p.m. on Sunday. It is closed Monday and Tuesday.
Peabody said they’ve already “been experimenting” with different beers. In the next couple of weeks, he said they expect to have even more beers for customers to try.
Repeat customers are already common — as are referrals, Peabody and Perry said.
“A lot of people bring in friends,” Peabody said.
Perry agreed, adding that they’ve seen customers who’ve attended parties where they tried and enjoyed Lucky Goat’s beer, and come by as a result. Others come back regularly and say, “This is the best beer,” Perry recounted.
Perry had been brewing beers for 25 years and always wanted to open a brewery, but the task took some time. After months of work on their 329 Main St. location and multiple trips to the Select Board for various licenses, he said it is good to be open.
Lucky Goat is dog friendly, and the brewery goes out of its way to accommodate customers’ four-legged friends.
“We have free bones, we have water bowls,” Peabody explained.
There is also patio seating outside for those who wish to try Lucky Goat’s beer enjoying the fresh air or under the shade of an umbrella.
The community’s response to the full opening has been “phenomenal” so far, Peabody said.
“We look forward to meeting more people and giving them good beer to try for a long time to come,” Peabody said. “We’re real excited to be open.”
